This paper explores roles and interests of stakeholders in scaling up purun woven agroindustry as an alternative livelihood for people on peatlands. If the agroindustry serve well, purun plants on peatlands would be preserved and tension to burn peatland for other economic purposes is reduced. This research was conducted through a survey in Menang Raya Village, Pedamaran District, Ogan Komering Ilir Regency, South Sumatera, Indonesia. Samples were purposively taken involving purun artisans and ten institutions related to the agroindustry. Analysis employed Importance Performance Analysis. Stakeholders were facilitators, regulators, implementers, evaluators, and advocators. Several interests were identified, namely economic, social, political, and environmental interests. Key stakeholders were Provincial Forestry Service, National dan Regional Peatland Restoration Agency, and local NGOs. Stakeholders were empowered by District Cooperatives and MSMEs Office, Provincial and Regional Planning Development Agency, Universities, and International NGOs. Follower stakeholders involved local communities. The form of partnership between stakeholders and the purun woven industry was mutualistic. The results suggested that doable strengthening strategies for scaling up purun woven agroindustry were (1) regulatory formulation, (2) strengthening the role of stakeholders, and (3) institutional structuring.
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