Share this
The aims of this research were to examine and study DoiBo Highland Agricultural Development Station under the Royal Initiative Project of Her Majesty QueenSirikit of Thailand. The project was located on highland in Chiangrai province, northern Thailand. Doi Bo where “Lahu ethnic hill-tribe” has been living for a long time. The area in the past faced slash and burnt farming, drug trafficking and poverty. Therefore, toachievethe objectives of the study, acasestudywasutilized. Qualitative study was employed and descriptive analysis was used to describe the result of the study. Sufficiency economy theory created by the late King RamaIXof Thailand and SWOT were used to analyze the study.Primary and secondary data were collected based onsite observations,and extensive literature reviews. In-depth interviews, combined with questionnaires, were also conducted to obtain opinions. The finding servealedthatDoi Bo communityhadbetter socio-economic community due to bodies of knowledge and skill enhancement from the support of the agricultural development station. Strong community engagement and related government agencies were key drivershelpingaccomplish the Royalproject.However, disruptive technology such as augmented reality and virtual reality were recommended to further promote the area as an agricultural demonstration plant and ecotourism. © BEIESP.
